Bringing a playful brand platform to life for a new audience.
Role: Design, Social, Brand Application
Challenge
Increase awareness of Yazoo among a 25–35 audience and reposition the brand as something more relevant beyond its existing, younger perception.
Approach
We developed a campaign built around the ‘Shake it up’ line, creating bold, playful assets designed to inject more personality into the brand and shift perception.
The work focused on simple, energetic visuals and messaging to make Yazoo feel more contemporary and engaging for a new audience.
Outcome
The campaign helped reposition Yazoo with a more confident and playful tone, creating stronger relevance with a 25–35 audience.