Turning attention from screen to real-world nature.
Role: Concept, Art Direction, Design, Motion
Challenge
Encourage more people to engage with local wildlife by building on the growing popularity of nature documentaries, while highlighting the value of supporting the Wildlife Trust.
Approach
We created a campaign that tapped into the cultural moment of a new David Attenborough Netflix series, using the idea of “you’ve seen it on TV, now come and see it in real life.”
This was paired with a simple value message, for less than the cost of a subscription service, you could support the Wildlife Trust and experience nature first-hand.
The work encouraged audiences to move from passive viewing to real-world experiences, making the proposition both accessible and compelling.
Outcome
The campaign helped position the Wildlife Trust as an accessible way to experience nature beyond the screen, turning cultural interest into real-world engagement and support.