The Brief
Position Royal Mail as the UK’s greenest delivery partner to engage senior decision-makers at 10 top sustainable retailers, highlighting its low-carbon delivery and net-zero 2040 strategy within a broader green campaign.
We developed a selection of highly sustainable, super personalised ‘boxes within boxes’ – the larger box the equivalent volume of CO2 produced in a typical delivery, and the smaller box half the size to showcase the approx. 50% less CO2 produced by a Royal Mail delivery.
"I think the whole team is impressed at the creativity and impact of the messaging! Certainly one of the more creative proposals I have ever received, and good messaging on the environmental side of things. It would be great to see some pricing as well (and if Royal Mail can be as creative with this!)”
– Contact at Disney
After the boxes were delivered, Royal Mail have had meaningful contact with 100% of the brands, booked meetings with several and been invited to tender by 3. As a direct result of the campaign, one brand has even entered a paid trial with Royal Mail.
The estimated sales pipeline offers an ROI of around 420 times the cost of the activity.
“The team were very impressed and appreciative of all the efforts you and your team had gone through! We definitely will be looking into how Burberry can hopefully use your services in the near future.”
– Contact at Burberry
“You’ve definitely got my attention!”
– Contact at IKEA
