Restoring trust through renewed confidence
Challenge
Re-build trust and share of wallet with existing and lapsed customers and drive awareness and enquiries from new prospects after a previous period of industrial action.
Approach
We focused on rebuilding confidence at the most critical time of the year by showing that Royal Mail was ready for peak. A multi-channel campaign across YouTube, social and digital highlighted key operational improvements, from increased capacity to new infrastructure, reinforcing reliability and scale.
Outcome
The campaign delivered strong awareness at scale, generating over 44 million impressions across channels while significantly outperforming media benchmarks.
Paid social and display activity proved particularly effective, with impressions exceeding targets by up to 772% and CPMs coming in as much as 86% lower than expected.
Engagement was strong throughout, reinforcing the effectiveness of the creative in driving visibility and positioning Royal Mail as a more sustainable delivery partner.