The Brief
Royal Mail is the greenest delivery partner for letters and parcels in the UK, due in part to posties delivering the majority of parcels on foot. They were looking for a campaign to promote this to prospects and customers.
We created a suite of campaign materials including direct mail (small and light to fit in with the sustainable theme), press advertorial, social media, paid digital and email – all directing towards a bespoke landing page that explained why Royal Mail was so green, and how they were striving to become even greener.
We blended playful photography and punchy statements to demonstrate how posties are ‘light on their feet’.
