Launching Mitie’s first thought leadership piece to position them as a leader in critical environments.
Role: Art Direction, External Production Direction, Storyboarding, Motion, Social,
Challenge
Establish Mitie as an emerging thought leader and innovator in the critical environment space to support building credibility of the brand.
Approach
Amplify the Critical Environments report with a digital teaser and launch campaign. Bringing the report and key take-outs to life to drive engagement and interest in downloading the full report
