Turning complex supply chain challenges into content people would actually engage with.
Role: Concept, Storyboarding, Film Direction, Motion, Social
Challenge
Maersk wanted to engage their customers and prospects with a video asset to help to drive contacts through to a landing page. They would then interact with other more detailed assets such as ebooks, opening a sales conversation.
Approach
Move away from Maersk’s usual “talking head” style, creating something more engaging that would encourage people to click through and submit details to access the full podcast.
We created a series of short social teaser ads based on topics from the podcast. These were designed to work on their own and draw people into the wider content.
The socials featured a professional actor, shot in a studio, with animation layered over the footage to bring the ideas to life. The pieces included 30 second shorts with a longer 2 minute video to support and grab attention quickly to drive people to the podcast and landing page.
Outcome
The podcast series formed part of a wider content ecosystem designed for paid and targeted distribution, using short-form video to drive engagement with senior decision-makers.
Video content played a key role in communicating complex supply chain challenges in a more accessible and engaging way, with teaser assets created specifically to maximise cut-through across digital channels.