The Brief
Maersk wanted to engage their customers and prospects with a video asset to help to drive contacts through to a landing page. They would then interact with other more detailed assets such as ebooks, opening a sales conversation.
The Idea
Move away from Maersk’s usual “talking head” style, creating something more engaging that would encourage people to click through and submit details access the full podcast.
We created a series of short social teaser ads based on topics from the podcast. These were designed to work on their own and draw people into the wider content.
The socials featured a professional actor, shot in a studio, with animation layered over the footage to bring the ideas to life. The pieces included 30 second shorts with a longer 2 minute video to supporting to grab attention quickly and drive people to the podcast and landing page.
